Comprehensive database of concept and product performance to accurately forecast performance of new product ideas in market.

Flexible services for interviewing children and teenagers, incorporating questionnaire design using vocabulary easily comprehended by age range of targeted children...

Early online screening of concepts or positionings, evaluating against database of concept performance to flag those with ’real’ market potential...

A tailored brand and communications tracking service using dedicated approach and design for new and existing products or services...

At JVA, we use multivariate techniques to compliment design of projects and analysis of data, rather than treating as ‘black box’ techniques.

A simulated test market service (STM) to estimate first year sales for innovation at all stages of NPD process, from initial screening to final proposition before launch.